Chamos Delis & Waffles
The rebranding of Chamos Deli & Waffle was not born out of an aesthetic need, but rather a strategic decision: to reconnect with its community through authenticity.
During the brand redefinition process, we understood that Chamos should not compete to look “more gourmet,” “more fancy,” or “more international.” That is not its territory. Its true value lies in what no one else can imitate: the familiarity, roots, and cultural identity that connects its people with each dish.
A change that seeks to be unlike any other
We partnered with Chamos to redesign more than just an image: we helped give it a voice that speaks to both sides of a generation—young adults discovering the world with curiosity and adults who still smile when they remember the good times at college.
We worked on creating a visual and verbal system that conveys freshness, urbanity, and personality.
The color palette combines warmth with a bold, contemporary pop aesthetic.
We guided this rebranding from strategy to execution, shaping a tone that feels like conversation, not marketing.
We made sure Chamos stayed true to its roots, but spoke with clarity, confidence, and cultural relevance.
