Miss Grand Punta Cana – Event Visual Identity
The pageant in Punta Cana marked the arrival of an international pageant platform to the region for the very first time. In collaboration with Producciones Giank, our role was to develop the visual communication that would shape how the event was introduced, perceived, and remembered.
As the first edition of the event, the project required a visual system capable of communicating prestige, elegance, and clarity across every touchpoint. Our design approach ensured that each visual element from promotional pieces to stage graphics worked together to reinforce the identity of the event and support the experience of both the audience and participants.
Visual communication for the first edition of a pageant that opens a new stage for Punta Cana.
We approached the project with a clear objective: create a visual language that felt elegant, contemporary, and aligned with the prestige of the Miss Grand brand, while still capturing the energy and identity of Punta Cana.
From stage visuals to digital pieces and event communication, every design element was developed to maintain coherence, presence, and clarity across all touchpoints. The result was a visual system that supported the production, elevated the experience, and helped position the event with the level of professionalism expected from an international platform.
Through design and strategic visual direction, we contributed to establishing the first visual identity of Miss Grand Punta Cana, setting the foundation for future editions.
